SFO Alliance Privacy policy

SFO Alliance (” We”) are committed to protecting and respecting your privacy.

This policy together with our Terms of use and any other terms and conditions and contractual documents sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By providing us with information online or off-line, you are accepting and consenting to the practices described in this policy.

Why we collect your information

SFO Alliance collects information from you in order to be able to build its peer-to-peer community and keep you informed from time to time by email, text, telephone, or mail about relevant meetings, events, news, information, products and services offered by SFO Alliance and other parties, which it believes may be of interest to you.

Information we collect from you

We will collect and process the following data about you:

  • Information you give us. This is information about you that you give us by filling in forms on our site https://www.sfo-alliance.com/ or other sites connected to us (our site) or by communicating with us by phone, e-mail, face to face, or otherwise. It includes information you provide when you register as a member, attend an online or offline event, place a listing on our website, or participate in a survey. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal and work-related information, and photograph.
  • Information we collect about you:
    • personal information, which includes all information relating to an identified or identifiable natural person. Personal information may be gathered and stored in a number of ways including but not limited to the following situations; where you have expressly consented, during discussions you have with SFO Alliance staff regarding our products and services; from social media channels; from online information; telephone conversations and any other electronic means. Where you have not expressly consented to us holding and using your personal information we shall continue to use and store your information where we have a legitimate interest to do such. Any such legitimate interest is set out in the General Data Protection Regulation 2018 and our use of your personal information is in full compliance with the regulation. Legitimate Interest can apply to any of the following;
      1. Where you have consented to the processing of your data.
      2. Processing is necessary for the performance of a contract with you or to take steps to enter into a contract.
      3. Processing is necessary for compliance with a legal obligation.
      4. Processing is necessary to protect the vital interests of you or another person.
      5. Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority.
      6. Necessary for the purposes of legitimate interests pursued by the SFO Alliance or a third party.
    • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
    • information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call SFO Alliance.
  • Information we receive from other sources. This is information we receive about you if you use any of the other websites we operate or the other services we provide. We are possibly working with third parties including, for example, business partners, sub-contractors in technical, marketing, payment and delivery services, analytics providers and search information providers.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our cookie policy.

Uses made of the information

We use information held about you in the following ways:

  • Information you give to us and that we collect about you. We will use this information:to be able to build our peer-to-peer community and carry out our obligations arising from any contracts entered into between you and us and to provide you from time to time with the information regarding
    • meetings, events, products and services (including networking events) from us or selected third parties;
    • to provide you with information about other meetings, events, goods and services we offer that are similar to those that you have already attended, purchased or enquired about;
    • to provide you with information about meeting, events, goods or services we feel may interest you. If you do not want us to use your data in this way please email us admin@sfo-alliance.com;
    • to notify you about changes to our service;
    • to ensure that content from our site is presented in the most effective manner for you and for your computer.
    • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
    • to allow you to participate in interactive features of our service, when you choose to do so;
    • as part of our efforts to keep our site safe and secure;
    • to measure or understand the effectiveness of advertising we send to you and others, and to deliver relevant advertising to you;
    • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • Information we receive from other sources We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

You agree that we have the right to share your personal information with:

  • Any corporate entity of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
    We will disclose your personal information to third parties:
  • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
  • If SFO Alliance or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other contractual agreements; or to protect the rights, property, or safety of SFO Alliance, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we use third party providers for the marketing of our meetings, events, goods and services.

Where we store your personal data

All information you provide to us is stored on what we believe are secure third-party servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will store your personal data for a period necessary to fulfil our statutory obligations.


This privacy policy shall be governed in accordance with the laws of England and Wales. The English courts shall have exclusive jurisdiction over any dispute. If any or any part of the terms contained in this policy shall be determined by any competent authority to be invalid, unlawful, or unenforceable to any extent, such term shall to that extent be severed from the remaining terms, which shall continue to be valid and enforceable to the fullest extent permitted by law.

Your rights

You have the right to withdraw your consent at any time by emailing admin@sfo-alliance.com. Be aware that if we are unable to invite you to events or meetings, or to match you with your peers, this will severely restrict the value of your membership.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at admin@sfo-alliance.com.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

You have a right to access information held about you. Your right of access can be exercised in accordance with the by submitting a written request to admin@sfo-alliance.com.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Removal of your personal information

You can request the removal of your personal information at any time by submitting a request to admin@sfo-alliance.com.


Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to admin@sfo-alliance.com.

Copyright 2023 SFO Alliance